This article would cater to the needs of being in the search marketing world or those who just want a plain-English definition of particular phrases and tools in digital. This discussion would tackle on Google Ads (formerly known as Google Adwords) and Google ads expert. It is Google’s own advertising service which permits users to do search results for a website on a search engine results page (SERP) through paying a fee. At this point, there is no need to wait for a new site to function its way classically up the rankings. Through utilizing paid search, you can see quick results and it’s not too complicated to use or costly.
What is Google AdWords?
Google Adwords is the service of a pay-per-click (PPC) advertising platform by a Google ads expert. Compared to other PPC platforms, AdWords specifically offers users two prime ways to connect to people: first, along the Google Search Network and second, along the Google Display Network.
Given that these approaches vary categorically, they both utilize a PPC bidding system, wherein users bid to have their ads appear in front of relevant users. For a fact, the Google Search Network permits you to showcase ads to audiences who are actively searching for the keywords that you’ve chosen. For example, for those who own a landscaping business, you will bid to have your ad appear each time a customer types in “Landscaper in Tallahassee.”
As you can possibly think, such “text ads” are a very good opportunity to get users who are at the research and purchasing levels of the sales category. For a fact, text ads are marked with a tiny “Ad” tag along the site URL. Furthermore, the Google Display Network acts variedly. Instead of presenting ads to customers who are presently searching for a product or service online, “display ads” or “banner ads” are added on websites customers would think its target will be on.
Given the fact that they are not presently searching for what you are selling, customers are basically less prone to click on banner ads. In this lieu, sometimes customers do not know what they desire until they get to see it, so display ads can aid to be in front of potential customers who might never see your product on their own.
Moreover, display ads also work right for re-engagement campaigns, wherein you showcase ads to customers who have already dropped by your website, thinking that they will come back again. Such is known as retargeting.
Basic principles of Google Ads
In summary, you choose some keywords which a customer might use on Google, then form an advert that can be shown on the SERP basing from those keywords. Of course, you are likely not going to be the only product aiming to serve adverts to customers who use those specific terms. In this lieu, rival companies can bid for similar search terms.
When desiring for your ad to show up, it is necessary to bid against other marketers given the amount you’re willing to pay Google Ads each time a customer clicks on your ad. In added pay per click, the more likely a product ad will be shown in the search results (this is a reason why paid search is often pertained to as PPC, which is the same as Pay-Per-Click).
Yet, and this is a big reason, compared to the other real-time bidding models in Google ads expert, it’s not just the top bid acts that are taken into consideration. To define how high your ad shows up the SERP and whether it appears at all, Google will designate it to something known as an ‘Ad Rank’.